German luxury fashion giant, Hugo Boss, has placed its very first order of sportswear to a Pakistani company. This was stated by the advisor to the Prime Minister on Commerce, Abdul Razak Dawood.
“Happy to note that a well-known brand, Hugo Boss, has placed its first order of sportswear to a company from Pakistan,” Dawood wrote on social media site Twitter.
“This achievement was due to the effort of PRGMEA for holding the 35th IAF Fashion Convention in November last year, in Lahore,” he added, congratulating Ijaz Khokhar, the chief coordinator of the Pakistan Readymade Garments Manufacturers & Exporters Association (PRGMEA).
It must be noted that the International Apparel Federation’s (IAF) 35th World Fashion Convention was held in Lahore in mid-November, in partnership with the Dutch industry association Modint.
German fashion house Hugo Boss is well known around the world for its fashionable and branded men’s suits. It manufactures clothing and accessories globally, with its product line ranging from evening wear, perfumes, shoes, leather goods, eyewear, watches, to children’s fashion.
Hugo Boss has recently launched more casual and sportswear styles to attract younger people, making significant investments in online products after its attempts to go upmarket failed a few years ago.
Pakistan’s readymade garment industry is among the most vital small-scale industries in the country with a great demand for its products. both at home and abroad.