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DAWLANCE LAUNCHES DISHWASHERS FOR THE FIRST TIME IN PAKISTAN The launch of this first of its kind product is in line with the brand’s commitment to provide Pakistan with healthy, hygienic and energy saving solutions Karachi, November 14, 2017: Dawlance – Pakistan’s no.1 home appliances brand, unveiled its new range of dishwashers which aim to curb issues regarding health, water and electricity for Pakistani consumers, who demand high quality products to enhance their lifestyle. The new Dishwasher models aim to address these major concerns on a scale not possible under the prevalent system of hand washing in Pakistan. The latest dishwasher range comes in two impressive models, namely the D 1250 S and D 1480 I INV, the latter being an inverter based model which saves energy, and both models save up to 85,000 liters of water compared to hand wash. These unique products are is well-crafted, with a clean-line design and finished with distinguishing details that add a touch of prestige. Tackling even the toughest soiling, its classic Aqua intense technology offers impeccable cleaning results and striking performance by allowing precise cleaning, directing the water to exactly where it is needed while also completely eliminating the need to pre-wash the dishes. The aqua intense function is highly relevant for Pakistani heavily soiled pots and pans. Moreover, the inverter motor comes with a ten years warranty while the hygienic wash gives superior health care by killing bacteria at 70 degrees Celsius. Speaking at the launch of the products, Hasan Jamil, Head of Marketing Dawlance, said, “Dawlance has essentially redefined the compact category of dishwashing systems and is now able to offer them at a very attractive price. The new range of Dawlance dishwashers are the first of their kind in Pakistan and empowers the user with maximum variety of functions and flexibility they require in everyday life.” This range of dishwashers are fully equipped with an automated system for kitchens which disposes of organic waste directly at its source, thus allowing consumers to deploy and use them more productively. About Dawlance: Dawlance, a leading home appliances brand of Pakistan, was established in 1980 with the vision of making Dawlance a Global brand by practicing reliability and to make Pakistan Proud; Dawlance serves its consumers in 3 functions involving Food Care, Fabric Care and Home Care with its wide range of appliances including refrigerators, freezers, micro-wave ovens, small kitchen appliances, washing machines and air conditioners. Dawlance has large manufacturing capabilities owing to its 3 factories , it has the largest service centre and dealer network in Pakistan; Dawlance’s vast service network in Pakistan displays its ability to reach consumers in every corner of the country and is one of the prime reasons for the brand’s success. Dawlance promises reliability in every way for its consumers and stakeholders alike; Reliability is the key characteristic of Dawlance and is exercised within all functions of the company; it is in fact embedded in the organization’s culture. Aside from its reliability, Dawlance’s major strengths are differentiation and relevance- it makes products that are relevant to the needs of the Pakistani households but with an element of differentiation; Dawlance takes pride in introducing innovative products for the Pakistani market to enhance the lifestyle of its consumers and deliver a superior product experience.


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